How To Write Irresistible Blog Posts To Get Returning Visitors
September 29, 2020
Apart from starting a blog, getting your way around the WordPress dashboard and figuring out the ins and outs of marketing your website, there are other factors you need to focus on. The most important one is to write irresistible blog posts to convert every new visitor of yours to a returning visitor.
It is obvious that the most important part of your website is its content. The better your blog posts are the more visitors you will attract.
But, it does not end there. You need to write good blog posts that will make those new visitors want to return.
As a blogger, the ultimate goal for your website is converting any random visitor to a returning visitor or a potential customer. The more returning visitors you have, the better you are performing.
A returning visitor is someone who visited your website, visits again with the same device. You can find out how many of your total audience are retuning visitors using Google Analytics.
If you are a complete beginner blogger and have no idea what is SEO, then check out this post where the Basics Of SEO For Beginners is explained in detail.
5. Study Your Google Analytics
Studying your analytics is the best way to understand your audience. If you have been blogging for a while, then you know how important knowing your audience is.
Google Analytics is a free WordPress plugin with which you can understand your audience better.
They give you every piece of information you need to know from age demographic to gender to time spent on your site to location.
You can see what posts get maximum views and how long people stayed on your website. This is the most important metric to decide how to write your blog posts.
Here is an in-depth explanation of how to use Google Analytics and make the most of it. You will learn Google analytics terms like audience segmentation, acquisition, behavior and more. Don’t worry, these Google analytic keywords are easy to understand!
6. Link Cohesive Blog Posts
Cohesive blog post or similar blog post or follow up blog post is what many bloggers add to keep the audience retention rate high.
If you are writing about a topic that will be too long to fit into one post, then you should split it up into 2. This way, readers will find it easier to read.
A follow up blog post doesn’t have to be as what I mentioned above. It could be any other blog post you have already written.
Let us take this blog post as an example. In #4, I mention 2 SEO related posts which may not be a follow up post but is very much relevant to the topic being discussed.
Mentioning related posts in your blog posts is necessary. Even if you have them listed down below. This way it can be easily accessed by the reader.
Do not add all your post links in every blog post of yours. Remember that it has to be cohesive!
7. Call To Action (CTA)
After following all of the above steps to write a killer blog post, what do you want your reader to do? Just forget about you and leave?
Remember that the purpose of your blog post is to provide information and a takeaway.
Letting readers off the hook after providing useful information is not something a smart blogger would do. What would a smart blogger do then? Give readers a call to action. This will help you a lot with building an email list. Read Email marketing strategy for bloggers to know why having an email list is very important!
If you noticed in the beginning of my blog post, I mentioned that there’s a freebie at the end of the post. This is an example of CTA.
Call to action is when you ask the reader to do something after they finish reading.
It could be asking them to subscribe, check out other related posts, comment or sign up for a freebie they wouldn’t want to miss (which you should too by the way!)
This doesn’t mean you keep creating freebies for every post of yours. You can create a couple of freebies related to your posts and mention about it in other relevant posts you write in the future.
These were some of my tips on how you can write irresistible blog posts that will make visitors want to come back for more. Find blogging related posts on SEO, marketing and more in the ‘Blogging’ category of the Categories section down below!
As you have made it to the end, I have a freebie for you! It is a make your blog posts irresistible checklist which is downloadable and printable! Grab yours now! See what I did there?
If you found this post useful, then share it with someone who could benefit from this! Have any suggestions?
Don’t hesitate, leave them down below in the comment section! I want to know what you have to say.
Please be sure to subscribe to join the list so you can get updates on new checklists and blog post notifications instantly!